Evaluation Question 4

https://prezi.com/p4zqa5qw-ul4/copy-of-current-event/?utm_source=prezi-view&utm_medium=ending-bar&utm_content=Title-link&utm_campaign=ending-bar-tryout

Evaluation Question 3

https://prezi.com/txflsajfyczs/what-have-you-learned-from-your-audience-feedback/?utm_source=prezi-view&utm_medium=ending-bar&utm_content=Title-link&utm_campaign=ending-bar-tryout

Evaluation Question 2

How effective is the combination of your main product and ancillary tasks?

My products engaged my audience by creating the message that my product revealed exclusive information that that wouldn’t get from anywhere else. I used regional events such as the Clothes Show Live to engage my audience as this was a local fashion event that would interest an audience who enjoyed fashion. I mentioned this event in both my magazine and radio advertisement. This method of combining the message in both tasks makes it more remember able for the audience and when the radio advert is heard they will be able to associate it with the article on the front of my magazine cover.

The sense of creating a brand identity for my product is important. For example I used the same mid shot image in both my billboard and front cover. I wanted my model to be recognisable to my audience, and for them to immediately know what magazine was being advertised when they drove past the billboard on the side of the road.

 

It is clear that the two texts above are both related. Not only by the images but also by the font I have used. The name/brand of my products is presented in a clear, bold font on both the cover and billboard, making it clear to the audience. The brand name is also repeated in my radio advertisement.   

My audience will feel the sense of style throughout my products. My radio advertisement has remained fairly mature and sophisticated by using quite a mature tone of voice rather than a loud bubbly, chatty style of voice. It sounds quite calm and pleasant to listen too. However to still bring in that element of youth I have used a dance based track to keep that young, exciting feel to my products. The sense of style is also maintained throughout the magazine and billboard. Font choices and language played an important part in this. For example I didn’t want to use bubble text as that is more of a pop magazine convention. The thin italic font creates a much more sophisticated look as I found through my research. The title of my magazine ‘Style Midlands’ also makes it quite clear that the magazine is stylish. The word style is much clearer to see, on the cover and billboard, so that when it is on shop shelf or on a road billboard, the audience will see the word style and associate it immediately with fashion.

Evaluation Question 1

Radio Advertisement

Final Billboard

Final Double Page Spread

Final Contents Page

Final Front Cover

Radio Advert

Radio Ad

My radio advertisement is now complete. I used the software called Audacity to create it. I chose this dancy track to fit with my young audience.

Contents Page

My contents page so far looks like this. I kept with the toned down pink theme, similar to the cover.

Double Page Article

My article page so far looks like this. I still have images to add and I will most likely re-arrange text to ensure there are no bland looking areas on the page. I chose a gold background to fit with the glittery eye makeup tutorial and kept my text colours quite simple to make it easy to read and to make it look professional and classy.

I have written a step by step tutorial of how to get the desired makeup look and will add images to go alongside each step. All of my photographs will be edited on Photoshop to give them a high quality effect.

Cover Update

I have stuck mainly to white text to contrast against the background. I also think white has quite a professional 'non-tacky' look to it which can reflect my magazine.

At the moment I have gone for a burgandy pink colour for the masthead. This is because the target audience is female and pink automatically relates to females. However, I didn't want it to be a bright, barbie pink as that could give the wrong impression of my magazine. A bright pink would be suited to a young tween audience however as my product is aimed at older teens to 20's so I toned down the colours.

Draft Radio Advertisement Script

This is my first draft of my radio advertisement script.

Cover

My cover so far looks like this. I chose white font as it complimented the background best. I kept it to one colour as it makes the cover look more polished and professional.

Article

The main bulk of my article is done and I just need to present it correctly on my double page spread with photographs 

Billboard

Here is the feedback from my billboard 

The photo I have chosen was specific taken outdoors to emphasise on the theme of Winter. A typical fashion magazine such as Vogue is likely to have a studio based image however as my magazine is regional and based on the Midlands I wanted to create more of an urban feel to my photo so that it fitted with my target audience. I wanted the contrast of a gritty background against my made up model.

First photo shoot done

My first set of photos are complete and I've chosen a specific image to use as my billboard background. I want this image to be a recognisable image for my brand therefore I want to use it on the cover of my magazine as well with some added editing. 

Article draft

My article draft, based on make up looks, is coming along nicely and will correspond well with the photos I plan to take this weekend. 

Make up looks

I've organised the makeup up I will use for the shoot with the knowledge I gained from the makeup stalls at the clothes show. 

Glitter is KEY

Photo shoot outfits (monochrome)

Having spoken to sources from a boutique called Glad Rags in Coventry town centre (which is the regional location of my magazine), monochrome (black and white) appears to be a common theme for this winter. 

I have chosen some items that would fit the theme perfectly.

Photo shoot weather

Tomorrow looks like a perfect opportunity for wintery shots due to the possibility of snow.

Clothes Show Live!

Here are some of the photographs I took at the Clothes Show Live in Birmingham.  The fashion shows were just a small part of the overall event and the exhibition hall at the NEC was full of independent stores based in the Midlands region along with chain brands and niche brands.
The stalls were not just fashion orientated, they also sold make up. I managed to gather information on the latest make up looks for my article

 

 There were smaller fashion shows which showcased some of the latest trends from more independent stores in the Midlands. This helped me gain content for my article.