Timetable

This is the timetable I plan to follow to keep me organised and up to date with the production of my product.

First draft of magazine

I still need to take colour schemes, and fonts into consideration however although I didn't include it in my draft, I will use a limited amount of subtle colours and quite 'easy on the eye' fonts that are fairly simple so that I get the desired mature, professional look. I don't want it to look like a tween pop magazine. I need to think about models and also the sizes of my images as well. As my draft was very simplistic, I didn't make it clear enough that I was obviously going to include text based on winter trends in fashion and make-up as I have seen these types of page spreads in fashion/beauty magazines.

Camera Shots and Angles Research

Researching Camera Shots and Angle

                              

This camera shot is a long shot as you can see her full body in the frame and a slight amount of the setting. The use of this shot allows the reader to see the full extent of her outfit which is key, hence the genre of the magazine being fashion. This magazine used some natural lighting from shooting outdoors which I really like because it can make a photo more interesting as you can see the setting. The setting can also say a lot about the purpose of a shot. The empty space and blue sky give a very calming nature to these photographs which correspond with her subtle poses.The shadow of the model has been left remaining in the photograph, rather than it being edited out, again to emphasise the natural element of this photograph. I always thought one of the main conventions of a fashion magazine was strong poses and a very false, edited look to them however these photos break the conventions but still look really professional and polished.
                                                       

This shot is taken from the same magazine. The low angle forces the reader to look up to the subject (in this case the model), suggesting she is powerful and someone to look up to not just physically. It makes her appear as a role model.

                                                      
Most fashion photography is done under strong lighting conditions in a studio environment, which creates a professional look to the magazine. Airbrushing is always used on models to create this idea of perfection and beauty. The model is also looking directly into the camera giving quite a direct impact on the reader, making her appear quite seductive and appealing to the reader.


                                    

This layout includes long shots of models on an actually runway itself enabling a clear view to the reader of what they are wearing. Although the large majority of fashion magazine photographs are posed, these are more action shots.

I will take elements of inspiration from all of these camera shots, edits, and angles in my own product however the outdoor shots with natural lighting will most likely be my first choice. This is due to unavailability of a studio set up whenever I want it, the only main negative side to outdoor photos is the reliability of the sun and weather, which in England (especially in the Autumn/Winter) could be a problem.

Billboards and Webpage Research

Magazine/Fashion Billboards

These fashion based billboards clearly state the name of the brand they are promoting which clearly informs the audience of who they are. They aren't overly busy layouts because that would lose the main focus of the brand and audience would be distracted by lots of different colours and images.

                                           

The only information this billboard shows is the brand name and the website which I think is simple but effective. The vibrant photograph is enough to attract the eye but the important information is not ignored.
                                 
The use of black and white gives quite a professional feel to this brand and the photos suggest it is aimed at a youthful audience. Again their isn't a lot of text on there at all and the brand name is the largest thing you can see.
                                 

This magazine billboard gives the basic information of the name (in the largest, boldest text) and the date of release. It also gives a clear idea that the target audience is women as it says 'celebrate women in Hollywood'.

Webpages

www.thelondonmagazine.co.uk/

'The London Magazine' webpage has link to all the main features of the magazine, for example 'PEOPLE&PLACES', 'PROPERTY EXPERTS', 'INTERIORS&GARDENS', 'GOING OUT', 'STYLE&BEAUTY' and 'OFFERS&PRIZE DRAWS'. This also gives me a clearer idea of what regional magazines feature, which happens to all be based around lifestyle. The layout is very simple and sleek due its use of monochrome colours on the text and background. There isn't an over use of text or photographs.

When you click on one of the subheading links, another set of link appear to enable a more specific topic to read.