Regional Magazine Research

Regional Magazine Research

This first magazine is targeted for an audience up north. It has a very basic layout with a rather simple photograph as the background. It has a range of texts on the cover all in different colours which I personally think makes it look quite unprofessional. The term 'Exclusive Interviews' is used to persuade people to purchase this product however the interviews are with people who are unknown to me (I presume they are more likely to be known up North' which demonstrates that this regional magazine is particularly aimed at quite a niche audience. Also the term 'plus regulars...' gives me the impression that this magazine has regular issues with familiar features so the audience know what they are buying. The price is also fairly cheap at £1.95 making it affordable for the majority of people. Judging by the features on this cover I think it is obvious that the target audience is adults, probably ranging from about 35+, due o the 'Wedding Special' and the age of the people in the interview photographs.

'The London Magazine' has quite a professional look due to its subtle use of colour and sleek, bold text. The photo on the cover (on the right) gives me the impression that this magazine is more fashion based and therefore more targeted at women maybe ranging from 20-30. However inside this magazine there are also lifestyle articles such as 'capital interiors' and 'capital shopping'. The images used are of young attractive people and are all very professional looking. The 'trendy' style of this magazine corresponds with the modern style of the city of London 

My Survey

https://www.surveymonkey.com/s/Z5Y2DYL

I've created a survey to help me get an idea of what my target audience want from a fashion magazine. I chose survey monkey to create my survey as it was quick and simple to produce and easy to distribute. I can distribute the link to my survey through my personal social media, along with taking advantage of the use of other people's social networks to reach a wider range of people. It will enable me to collect in results from people online offering me a non bias range of answers, as I wont know all of these people so there will be a range of ages. I hope that this will give me useful information on my target audience so that I can then work around my product and use suitable conventions to meet the desires of my TA (eg. Age and gender will help me decide on colour schemes and layouts).

Exploring Genres

I produced a mind map investigating the pros and cons of different magazine genres. Although I am most familiar with gossip magazines, it is extremely unlikely I will find a regional magazine in that genre, therefore I figured fashion would be most suitable as there are small niche boutiques in many areas including my own home town.

These are a variety of different genres of magazine covers ranging from music to gossip to lifestyle.